Telenor and Intelsat have introduced new 4K Ultra HD channels, beginning with NASA TV and WOW 4K, with additional channels coming soon.
The new 4K channels, part of an extended new partnership, will be broadcast Nordic and Central Eastern European (CEE) viewers on the Intelsat 10-02 satellite and Telenor Satellite’s THOR 7 bird.
The satellite companies said their partnership at 1° West neighbourhood is already helping broadcasters in the region reach a much larger audience, across a broader geographic area, when broadcasting 4K channels, directly into the homes of nearly 18 million Pay TV households in the region.
“We are delighted to welcome broadcast channels such as Wow 4K and NASA 4K to be distributed via our 1° West satellite fleet, with 4K content enhancing the viewing experience even more,” said Ole Ledang, Director of Broadcasting Division at Telenor Satellite.
“We know that viewers’ expectations are growing when it comes to user experience. They are looking for a high-quality, high-resolution image, and they also want access to more diversified content. Working with Telenor Satellite, we are making it possible for broadcasters to meet their viewers’ needs in the Nordics, the CEE regions and neighborhoods that we are already addressing through 1° West,” added Olivier Herson, Managing Sales Director at Intelsat.